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The 2026 Realtor’s Guide to Farming Westlake Village | EDDM Printing

January 28, 20263 min read

The 2026 Spring Market Checklist for Ventura County Realtors: Why Digital Isn't Enough

The Spring 2026 real estate market in Westlake Village and Thousand Oaks is already heating up. Inventory is moving, and interest rates are stabilizing. But if your entire marketing strategy relies on Zillow ads and Instagram Reels, you are missing the most lucrative demographic in the Conejo Valley.

Here is the reality: The homeowners in North Ranch and Lake Sherwood aren't scrolling TikTok for their next listing agent. They look at what lands on their kitchen counter.

At Where2Print, we work with the top-producing agents in Ventura County. We know what gets tossed in the trash, and what gets stuck to the fridge. Here is your guide to dominating the local mailboxes with EDDM Printing in Westlake Village this season.

Farming the "Fortresses": North Ranch & Lake Sherwood

Every realtor wants to farm the luxury estates in North Ranch or the gated enclaves of Lake Sherwood. The problem? You can't just walk up to the door and leave a flyer. The gates stop you, but the US Postal Service goes everywhere.

For these high-net-worth zip codes (91361, 91362), "standard" marketing signals "cheap."

  • The Mistake: Sending flimsy 4x6 postcards.

  • The Fix: Go big or go home. Use 9x12 EDDM flats. In a mailbox full of white envelopes, a giant 9x12 glossy card is impossible to ignore. It screams "Luxury Listing" before they even read the price.

Local Insight: For North Ranch, focus your imagery on lifestyle (golf course views, privacy) rather than just square footage.

The "Family Zones": First Neighborhood & Three Springs

Moving down from the estates, First Neighborhood and Three Springs are the heartbeat of the family market in Westlake. These are high-turnover areas where school districts (White Oak Elementary) matter most.

  • The Strategy: Frequency over size. You don't need a giant 9x12 here. A standard 6.5x9 EDDM postcard sent consistently (once a month) builds the "Neighborhood Expert" reputation.

  • Content Tip: Include a calendar of local Westlake events or a "Sold in Your Neighborhood" list. Parents keep these on the fridge, keeping your face top-of-mind for months.

Technical "Must-Knows": Don't Get Your Postcards Rejected

We see this tragedy happen too often: A realtor designs a beautiful postcard on Canva, brings it to us, and we have to tell them it’s illegal for EDDM.

The "Size Trap" (Crucial for EDDM): To qualify for the cheap postage rates (Every Door Direct Mail), your postcard cannot be a standard 4x6 or 5x7.

  • Rule: It must be more than 11.5" long OR more than 6.125" high.

  • Safe Sizes: 6.5" x 9" (Most Popular), 8.5" x 11" (The "Mega"), or 6" x 11".

Technical Note: Always ensure your "Indicia" (the postage stamp box) and the "ECRWSS" (address text) are placed exactly where the USPS demands. If you design with Where2Print, we handle these specs for you so you never get rejected at the Post Office.

Pro Tip: The "Soft Touch" Finish for Luxury Listings

If you are listing a home over $2M in Westlake Village, your print marketing must match the home's quality. Ask us about "Soft Touch" lamination. It feels like velvet/suede to the touch. It is a subtle psychological trigger that says "Premium."

Ready to Own the Neighborhood?

The Spring rush waits for no one. While other agents are fighting for clicks online, you can be the agent holding the physical real estate on the dining room table.

Need this fast? We are local to Thousand Oaks. We can print your EDDM cards, handle the bundling, and even advise on the best carrier routes.

[Get a Quick Quote for Realtor Printing] Or call us at (866) 301-2880 – We answer the phone!

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